How Law Firm Website Pricing Works
Every website we build is scoped and priced for the firm it serves. There is no rate card and there are no packages, because there are no templated sites here. This page explains what drives the cost and how you get your quote.
Why there is no price list
Most website companies sell packages: a starter tier, a standard tier, a premium tier. Packages make sense when the product is a template with options. We do not build from templates, so a package price would misrepresent the work. Every Dan Gilroy Design site begins with one firm’s goals, content, and required functionality.
An eight-page site for a solo mediator with finished content is a different project from a forty-page litigation firm site that needs original writing, attorney biographies, and intake integrations. Publishing one number for both would hide the decisions that actually determine the scope.
Custom pricing should still be clear. The written proposal identifies the deliverables, responsibilities, revision rounds, target schedule, and price. Nothing moves into production until the firm approves that scope.
What drives the cost of a law firm website
Four decisions shape the scope more than anything else. They also give firms a useful way to compare proposals that may describe the work differently.
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Size and structure
The number of pages matters, but so does the number of distinct templates and relationships among practices, people, locations, industries, and resources.
Scope factors
- Page and template count
- Attorney and practice relationships
- Blog or resource migration
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Content responsibility
Every website includes strategy, framing, editing, migration, and utility copy. Original practice pages, attorney bios, firm stories, FAQ libraries, and articles are separate writing assignments when the firm wants the studio to draft them.
Scope factors
- Firm-supplied vs. studio-drafted pages
- Source material and review requirements
- Volume of existing content to edit or migrate
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Functionality and integrations
Custom intake, scheduling, payments, databases, search, filtering, and connections to third-party systems require discovery, development, and testing beyond a standard content site.
Scope factors
- Intake, scheduling, and payments
- Search, filtering, and databases
- Third-party software connections
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Identity and collateral
Logo, identity, print, and presentation work is defined as its own scope. It is not treated as a vague website extra or assumed to be included in every project.
Scope factors
- Logo and identity design
- Custom graphics or icon systems
- Print and presentation materials
Included in every quote
The proposal defines the project-specific scope. These responsibilities are part of every website engagement.
- Custom design direction for the firm
- Direct project leadership from Dan
- Custom WordPress theme, no page builder
- Content strategy, framing, editing, migration, and utility copy
- On-page and technical SEO for the new website
- Responsive, accessibility, form, and browser QA
- Launch plan and approved redirect map
- Defined responsibilities, milestones, and revision rounds
How you get your quote
A short path to a specific written proposal.
- Tell Dan about the firm, the current site, the work you need, and any deadline or constraint that matters.
- If the project appears to be a fit, clarify goals, content responsibilities, functionality, decision-makers, and the desired launch window.
- Review a written proposal that defines scope, price, schedule, revision rounds, and any separately scoped writing, identity, support, or campaign work.
Ready to define the scope for your firm?
Request a Quote →Frequently asked questions
How much does a law firm website cost?
The price depends on the page and template count, content responsibility, custom functionality, identity work, and review requirements. Each project receives a written proposal after those variables are discussed. The proposal states a specific price and scope rather than placing the firm into a public tier.
Why do you not publish website packages?
Public tiers work best for repeatable template products. These websites are custom to the firm’s content, structure, brand, and functionality, so a package would either hide important exclusions or charge small and large projects as though they required the same work.
What makes a website cost more?
Additional templates, original writing, extensive content migration, custom intake or software integrations, identity work, and complex approval processes add scope. Each item is identified in the proposal so the firm can see what it is buying and change the scope before approving it.
How quickly will I receive a proposal?
Dan reviews each inquiry personally and follows up when more information is needed. Proposal timing depends on how quickly the scope, responsibilities, functionality, and decision process can be clarified. If the firm has a real deadline, include it in the initial request so feasibility can be addressed directly.
Start with a quote.
Share the essentials about your firm, where the project stands, and what the website needs to accomplish. The studio will respond with a clear recommendation on scope, schedule, and likely cost.