Our top-rated website design company builds stunning websites exclusively for law firms and attorneys.
Website Design & Marketing • SEO • Since 2004
For over 20 years, Dan Gilroy Design has served as a leading partner for attorneys, lawyers, and law firms throughout the United States, setting the standard in law firm web design. Our designs are not only sleek and modern, showcasing professionalism, but they also capture the unique essence of your brand. Thanks to our exceptional customer service and efficient business practices, we offer a seamless and fulfilling web design journey crafted explicitly for the legal sector.
Over the years, we’ve spoken to thousands of attorneys and hundreds of law firms, and we have learned one thing in particular: lawyers want flexibility when it comes to marketing their law practices. This understanding has shaped our approach to offering customizable services, allowing you to select precisely what you need. Whether you’re looking for an impressive website or aiming to have one of your region’s best law firm websites enhanced with a robust SEO strategy, we’re here to support you.
We’ll follow up to schedule a time to chat and learn more about your goals.
Best Practices • Strategies • Updates
DesignRush has named Dan Gilroy Design one of the Top 3 Law Firm Website Design Companies for 2025, recognizing our…
Color isn't just decoration - it’s strategy. In law firm website design, the right color choices can build trust, shape…
Google’s March 2024 Core Update is cracking down on low-quality, AI-generated SEO content - but that doesn’t mean law firms…
A well-designed website is no longer optional for law firms - it’s essential. This comprehensive guide walks you through everything…
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From Solo Attorneys To Large Law Firms, We Design Websites For Law Firms Of All Sizes.
Solo attorney and small law firm websites are our bread and butter.
Mid-sized and larger law firms love our stylish and modern websites.
Retired judges and senior trial attorneys love our mediation websites.
Sometimes smaller is better. Talk to us about landing pages and mini-sites.
20+ Years of Experience • Hundreds of Legal Websites • Proven Process
Established in 2004, we have built, and managed websites for hundreds of attorneys and law firms throughout the U.S. Our longevity serving the legal industry is a testament to the great law firm websites we produce year-in and year-out.
We're proud of our reputation for building clean, modern, mobile-ready websites for lawyers. We design thoughtful, professional websites that respect lawyers and uphold the dignity of their important work and profession.
Our hosting is optimized for WordPress, offering daily backups, lightning-fast load times, and around-the-clock tech support. It’s designed to keep your law firm’s website secure, stable, and running at peak performance.
Our websites are built for speed. Before going live, each of our websites goes through a rigorous testing period for core web vitals. We keep things humming with a lightweight, yet robust caching plugin to optimize performance when the new website is live on the web.
Your website's security is very important to us. You can feel safe knowing that your core WordPress files are locked down, and nobody can overwrite them. We also make sure your website is running the latest and greatest version of WordPress.
You'll enjoy the blazing fast speeds and global availability that comes with our powerful, secure cloud-based hosting platform, but you'll also benefit from a free SSL Certificate for encrypted, trusted, and professional online presence.
With automatic updates - a standard feature in every site we build - you can rest assured that your website will always be running on the latest, most secure versions of WordPress and PHP, ensuring compatibility, performance, and peace of mind.
We’ve been doing this for nearly 20 years and know how to design and code clean, search engine-friendly websites for lawyers. Each website we develop comes with an SEO plugin installed and individual pages optimized.
We’re known for our ultra-responsive service and fast turnaround times for our law firm clients. We take pride in that level of responsiveness and work hard to maintain the trust, reliability, and reputation we've earned through years of attentive support.
While technical issues are rare, they can happen. Every website we build comes backed by a team of experienced WordPress engineers who are ready to respond quickly, troubleshoot the problem, and get everything running smoothly again.
We’re happy to handle every aspect of your website for you, but if you prefer a more hands-on approach, we’ve got that covered too. Each of our custom WordPress websites is delivered in a way that makes editing intuitive and accessible, even for beginners.
Once your new website is built, it’s 100% yours. You have full control over your content, your domain, and your platform - and yes, we put that commitment in writing so there’s never any confusion about who owns your site.
Essential Answers for Law Firms Seeking a Powerful Online Presence
How much does a law firm website design cost?
Prices vary across the web and by vendor. Generally speaking, though, quality law firm websites typically cost between $5,000 and $25,000 depending on complexity and who you hire for the design work. Simple attorney websites start around $5,000, while complex custom builds for larger firms reach $20,000 or more. Enterprise-level projects for major law firms can exceed these ranges significantly.
The key is finding the right balance between your firm’s specific needs and available budget. Factors affecting cost include the number of pages, custom functionality requirements, content creation needs, and the designer’s experience level. Template-based solutions offer lower costs but limited customization options.
At Dan Gilroy Design, we handle projects ranging from simple single-page sites starting around $2,500 to full custom builds for small law offices and larger firms in the $5,000-$15,000+ range. After two decades specializing in legal website design, we understand what law firms need and what actually converts visitors into clients.
What are the key website pages a basic law firm website should include?
Successful law firm websites need a core package of pages to establish credibility and help potential clients understand their services. These core pages form the foundation of an effective legal website that converts visitors into clients:
Additional high-value pages aren’t required for a basic site, but they can significantly improve user experience, SEO, and conversion rates:
What factors influence the cost of a law firm website?
Law firm website costs vary based on project scope, technical requirements, and design complexity. Understanding these factors helps attorneys budget appropriately and choose the right level of investment for their practice goals.
Primary cost factors include:
We provide clear, transparent proposals tailored to your specific needs and budget, ensuring you understand exactly what’s included in your investment.
How long does it typically take to design and launch a new law firm website?
The timeline varies by complexity, page count, and content readiness, but most projects take 6 – 12 weeks from initial strategy to launch. More advanced features or extensive content can extend the schedule. We collaborate to set realistic milestones and keep the project on track.
What makes a call to action effective on a law firm website?
Effective law firm calls to action (CTAs) use clear, action-oriented language that addresses potential clients’ concerns and removes barriers to contact. Successful CTAs offer specific value like “Get Your Free Case Evaluation” or “Schedule a Confidential Consultation” rather than generic phrases like “Contact Us.” Strategic placement on practice area pages and attorney profiles ensures visitors can take action when ready.
Strong CTAs create appropriate urgency while maintaining professionalism, using contrasting colors and mobile-friendly design to stand out. The best CTAs align with visitors’ decision-making process—offering low-commitment options like downloadable guides for researchers and direct contact for those ready to hire.
Not every law firm website needs bold or prominent calls to action. In fact, some attorneys – especially those serving corporate clients or working on complex legal matters – prefer a more understated approach to avoid appearing overly aggressive. The goal is to strike the right balance between encouraging client engagement and maintaining a professional image that reflects your firm’s practice and audience.
How do fast loading times benefit a law firm website?
Slow-loading law firm websites lose potential clients within seconds. Studies show that more than 40% of visitors abandon websites that take longer than 3 seconds to load, meaning slow sites literally drive business to competitors. Poor website speed also hurts Google search rankings, reducing your firm’s online visibility when people search for legal services. Fast websites keep potential clients engaged, improve search performance, and increase the likelihood that visitors will contact your firm.
Why is easy navigation important for a law firm website?
Easy navigation is critical for law firm websites because it helps visitors find important information – like attorney bios, practice areas, and contact details –without frustration.
A well-organized menu structure featuring targeted navigation tabs, logical drop-down menus, and clean mobile menu design ensures users stay engaged and take desired actions like calling the firm or scheduling consultations.
Good navigation also improves SEO and boosts user trust.
Is professional photography necessary for a law firm website?
High-quality, custom photography humanizes your law firm and sets you apart from competitors. Unlike generic stock images, authentic visuals of your legal team and office environment help build a stronger connection and enhance credibility. They tell your unique story and allow potential clients to envision working with real people.
Should my law firm website include client testimonials and reviews?
Client testimonials and reviews build trust by showing potential clients that real people have successfully worked with your firm. Authentic testimonials demonstrate your expertise beyond marketing claims, helping visitors feel more confident about contacting you for legal help. Strategic placement of reviews near contact forms or consultation requests can significantly increase conversion rates.
However, law firms must carefully follow state bar ethical rules regarding client testimonials, which vary by jurisdiction. Some states require disclaimers about results not being guaranteed, while others have specific formatting requirements. The most effective testimonials focus on the client experience and your firm’s professionalism rather than specific case outcomes. When done correctly, testimonials transform your website from promotional content into proof of real client satisfaction.
Should my law firm website include “About Us” pages or team bios and photos?
Absolutely. Pages like “About Us,” “Our Attorneys” or “Meet the Team” are among the most visited sections on any firm’s site. Potential clients want to know who they’re engaging with. Well-written bios paired with professional photos make your firm more approachable, foster trust, and showcase the expertise behind your services.
Do I need a photo on my attorney profile page?
Yes. Professional headshots are essential for attorney profiles because they build trust and help potential clients connect with your firm before the first meeting. High-quality photos humanize your practice and make attorneys appear more approachable, which is especially important for clients who feel intimidated about contacting a lawyer. The absence of a photo on your bio page can actually raise red flags for potential clients who wonder why an attorney would hide their appearance.
Studies show that websites with professional photos have significantly higher engagement and conversion rates than those without. Potential clients want to see who they’re considering hiring, and photos help them visualize working with your firm. This personal connection often influences their decision to contact you over competitors who don’t show their faces.
Professional headshots should convey both competence and approachability. Invest in quality photography with consistent styling across your team to maintain a polished, cohesive brand image. Avoid casual photos, outdated images, or smartphone selfies, as these can hurt your credibility. Remember, your photo is often a potential client’s first impression of you—make it count.
What is User Experience (UX) design, and how does it improve client engagement and conversions?
User Experience (UX) design focuses on creating a smooth, logical, and enjoyable journey for your website visitors. By understanding what potential clients are looking for – whether it’s information, solutions, or a way to connect – effective UX anticipates their needs, minimizes friction, and guides them effortlessly toward key actions, ultimately increasing engagement and conversion rates.
What is mobile responsive web design, and why is it crucial for my website?
Mobile responsive web design means your site automatically adapts to any screen size – desktop, tablet, or smartphone. With much of today’s traffic coming from mobile devices, responsiveness ensures a seamless user experience, improves search rankings (Google prioritizes mobile-friendly sites), and helps you reach a wider audience.
How can professional website design build trust with potential clients?
Your website is often the first impression your law practice makes. Professional design – featuring high-quality visuals, consistent branding, and clean typography – instantly signals credibility and attention to detail. Showcasing your team, client success stories, and thoughtful content helps build confidence, assuring visitors that you’re an established and reliable partner.
How is the rise of AI and LLMs changing SEO for law firms, and why must we adapt?
The SEO landscape is rapidly evolving with the emergence of AI Overviews in Google Search, and conversational AI platforms like ChatGPT, Gemini, Perplexity, and Claude. These Large Language Models (LLMs) are becoming primary sources for answers, often summarizing information directly rather than just listing links. For law firms, this means:
Optimizing for these new AI-driven search experiences is no longer optional; it’s essential to maintain and grow your law firm’s online visibility and client acquisition in the modern digital era.
What exactly is SEO for law firms, and why is it important for my practice?
SEO (Search Engine Optimization) for law firms is the strategic process of optimizing your legal website to rank higher in search engine results (like Google and AI Overviews) for terms potential clients use to find legal services. It’s crucial because it increases your firm’s online visibility, attracting more qualified leads who are actively searching for legal representation, ultimately growing your client base and authority.
How does Local SEO benefit my law firm, especially if I serve a specific area?
Local SEO is vital for law firms, particularly those with a physical office or serving a specific geographic region. It optimizes your firm’s online presence to appear prominently in “near me” searches and local map results. This includes optimizing your Google Business Profile, building local citations, and acquiring local reviews, directly connecting you with potential clients in your service area who need immediate legal assistance.
What are the most important SEO ranking factors for a law firm website?
Key SEO ranking factors for law firm websites include:
Focusing on these areas ensures your firm is seen as a credible and helpful resource.
Why should law firms invest in blogging and content marketing on their websites?
Law firms using content marketing differentiate themselves from competitors who rely solely on traditional advertising. Strategic blogging targets long-tail legal keywords, captures clients earlier in their research process, and provides measurable ROI through organic traffic growth. Prospects who engage with your educational content before contacting you typically arrive with clearer expectations and better understanding of your expertise.
How long does it take to see results from law firm SEO efforts?
SEO is a long-term strategy, not an overnight fix. While some initial improvements in visibility or traffic can be seen within 3 – 6 months, significant ranking improvements and consistent lead generation typically take 6 – 12 months or more of consistent effort. The timeline also depends on your practice area’s competitiveness and your firm’s current online authority.
What is keyword research, and how does it apply to legal SEO?
Keyword research for legal SEO involves identifying the exact words and phrases potential clients use when searching for legal services. This includes:
Targeting the right keywords ensures your content directly answers client questions and attracts highly relevant traffic.
Why is high-quality legal content essential for SEO?
High-quality, informative legal content is the cornerstone of effective SEO for law firms. It establishes your firm as an authority and thought leader, directly answers prospective client questions, and provides valuable information. Search engines prioritize websites with comprehensive, accurate, and regularly updated content, which not only improves rankings but also builds trust and engages visitors, encouraging them to contact your firm.
What role do backlinks play in improving my law firm’s search rankings?
Backlinks are links from other reputable websites to your law firm’s site. They act as “votes of confidence” from other sources, signaling to search engines that your website is credible and authoritative. High-quality backlinks from relevant legal directories, professional associations, and industry publications are crucial for boosting your firm’s Domain Authority and improving its organic search rankings.
Should my law firm consider blogging for SEO purposes?
Yes, blogging is highly recommended for law firm SEO. Regular, insightful blog posts on legal topics relevant to your practice areas allow you to:
Each blog post is an opportunity to connect with potential clients.
What is “on-page SEO” for law firm websites?
On-page SEO refers to optimizing elements on your actual website pages to improve their search engine rankings. For law firms, this includes:
These elements help search engines understand what your pages are about and rank them accordingly.
Is “technical SEO” important for a law firm website, and what does it involve?
Technical SEO is critically important and involves optimizing your website’s backend infrastructure for search engine crawling and indexing. For law firms, this means ensuring your site is:
A technically sound website provides a better user experience and is favored by search engines, contributing to higher rankings.
How does social media fit into a law firm’s SEO strategy?
While social media platforms (like LinkedIn, Facebook, X, etc.) don’t directly impact search rankings through “follow” links, they play an important supporting role in a law firm’s SEO strategy by:
It’s part of a holistic online presence that supports your overall SEO efforts.
Can my law firm expect guaranteed SEO results from an agency?
No reputable SEO agency can guarantee specific rankings or exact timelines because search engine algorithms are constantly evolving and competitive landscapes change. However, a trustworthy legal SEO partner, like Dan Gilroy Design, can guarantee a proven methodology, transparent reporting, consistent effort, and a commitment to applying best practices that are designed to achieve significant, measurable improvements in your law firm’s organic visibility and client acquisition over time.
Why is a professional logo essential for my law firm’s brand identity?
Your law firm’s logo is the visual cornerstone of your brand, often the first impression potential clients have. A professionally designed logo conveys credibility, trustworthiness, and the specific values of your practice. It helps your firm stand out in a competitive legal market, creates instant recognition, and sets the tone for your entire online and offline presence, from your website to your business cards.
What is “branding” for a law firm, and why is it more than just a logo?
For a law firm, branding is the overarching perception and identity you present to the world. While a logo is a key element, branding encompasses your firm’s unique message, tone of voice, visual style (colors, fonts), and the overall client experience. A strong brand strategy ensures consistency across all touchpoints – your website, marketing materials, and client interactions – building trust and making your firm memorable and relatable to prospective clients.
How does Dan Gilroy Design approach law firm logo design?
At Dan Gilroy Design, we approach law firm logo design with a deep understanding of the legal profession. Our process is collaborative, starting with understanding your firm’s unique values, practice areas, and target audience. We then develop clean, elegant, and sophisticated logo concepts that effectively communicate your professionalism and distinguish your firm. We work closely with you through revisions to ensure the final design perfectly captures your firm’s essence.
What makes an effective logo for an attorney or law firm?
An effective logo for a law firm is:
It should subtly communicate your firm’s ethos at a glance.
Can Dan Gilroy Design help with a brand refresh for my established law firm?
Absolutely. If your law firm’s current branding feels outdated or no longer accurately reflects your growth and evolution, a brand refresh can revitalize your image. We can assess your existing brand assets, including your logo, and work with you to update them strategically. This process aims to modernize your firm’s perception while retaining its core identity and recognition, attracting new clients while reassuring existing ones.
Why are professionally designed business cards important for attorneys?
In the legal profession, a professionally designed business card is more than just contact information; it’s a tangible extension of your law firm’s brand. It conveys professionalism, attention to detail, and credibility. A well-designed business card with your firm’s refined logo and consistent branding leaves a lasting, positive impression, making it easier for potential clients and colleagues to remember and connect with you.
What elements should be included on a law firm’s business card?
A professional law firm business card should clearly and concisely include:
The design should be clean, readable, and consistent with your overall brand.
Why invest in custom stationery like letterhead and envelopes for my law firm?
Custom stationery, including professional letterhead and envelopes, enhances your law firm’s image and professionalism in every correspondence. It reinforces your brand identity through consistent use of your logo, fonts, and colors, even in traditional mail. This attention to detail signals a high level of professionalism and care, subtly building client confidence and making a strong impression in all your formal communications.
How does consistent branding across all materials benefit my law firm?
Consistent branding across your website, logo, business cards, stationery, and other marketing materials is vital for a law firm. It creates a cohesive and recognizable professional image, reinforcing your firm’s identity and values. This consistency builds trust, strengthens recall among potential clients, and ensures that every interaction with your firm contributes positively to its overall reputation and market presence.
How long does the logo design process typically take for a law firm?
The timeline for law firm logo design can vary based on complexity and the number of revisions. Generally, a professional logo design process, from initial consultation to final approved design, can take anywhere from 3 to 6 weeks. This ensures ample time for thoughtful concept development, client feedback, and meticulous refinement to create a logo that truly represents your firm.
Can Dan Gilroy Design help with routine content updates on my law firm’s website?
Absolutely. We offer flexible support for routine content updates and revisions, so your firm’s website always stays current. This includes tasks like adding or deleting attorney bios, updating practice area descriptions, making small text edits, adding new blog posts, or replacing images. For your convenience, we can handle these minor content updates that you might prefer us to manage rather than using the WordPress dashboard yourself.
What kind of technical support can my law firm expect?
We provide dedicated technical support for any issues related to your law firm’s website functionality. Whether you have questions about how something works or encounter a technical glitch, you’ll have access to support via email and phone. Our goal is to ensure your website operates smoothly, and we’re here to assist with any technical concerns that arise.
What is Premium Managed WordPress Hosting, and how does it benefit my law firm?
Premium Managed WordPress Hosting provides a specialized, high-performance environment optimized specifically for WordPress websites. For your law firm, this means exceptional speed, reliability, and security. It includes a free SSL certificate for data encryption and 24/7 access to top-tier WordPress engineers, ensuring your site always runs smoothly and securely for visitors, enhancing trust and professional image.
Why does my law firm need professional website hosting and ongoing support?
Premium website hosting and ongoing support are crucial for your law firm’s online success and security. This ensures your website is always fast, secure, and accessible to potential clients. It also provides peace of mind, knowing that the technical complexities, security threats, and necessary updates are expertly managed, allowing you to focus on your legal practice.
Will my law firm’s website always be up-to-date and compatible with new technology?
Yes, a key part of our service is ensuring your law firm’s website remains current and performs optimally. We handle regular updates to the WordPress Core, theme, and all installed plugins. This guarantees your site benefits from the latest security patches, maintains compatibility with evolving web standards, and gains access to new features, keeping your online presence modern and functional.
How does Dan Gilroy Design handle website security and protect my law firm’s website data?
We prioritize your law firm’s website security with comprehensive measures. Our services include proactive security monitoring and regular malware scanning to detect and prevent vulnerabilities or hack attempts. Additionally, we implement automated overnight website backups of both the database and files, ensuring that your critical data is always protected and can be quickly restored if ever needed.
Are major content overhauls or new website sections included in the ongoing support?
Our ongoing support covers routine content updates and minor revisions as described. However, major content overhauls, such as writing extensive new legal articles, or the creation of entirely new website sections (e.g., adding a new service line with multiple pages, or complex interactive features) are typically scoped and quoted separately. We’ll always discuss these needs with you transparently.
How do you ensure my law firm’s website loads quickly for visitors?
We understand that page load speed is crucial for user experience and SEO. Our services include ongoing performance optimization, which involves regular minor adjustments and checks to maintain optimal page load speeds. This ensures potential clients can access your firm’s information quickly and seamlessly, which is essential for retaining visitors and improving search engine rankings.
Why is a free SSL certificate included with hosting, and what does it do for my law firm?
A free SSL (Secure Sockets Layer) certificate is a standard inclusion with our premium hosting, and it’s vital for your law firm’s website. An SSL certificate encrypts the data exchanged between your website and its visitors, protecting sensitive information. This is critical for client trust and confidentiality. Additionally, Google favors secure (HTTPS) websites, which can positively impact your search engine rankings.
What recognition has Dan Gilroy Design received for law firm website design in 2025?
With over two decades of experience designing custom websites for law firms, our work has earned national recognition from some of the most respected names in the industry. Known for our strategic thinking, sharp design, and deep understanding of the legal sector, Dan Gilroy Design has been named one of the top law firm website design companies in the country by multiple independent review platforms.
These honors reflect our commitment to building websites that aren’t just attractive – they’re fast, secure, mobile-responsive, and strategically built to reflect the professionalism law firms need to convey online. From solo attorneys to full-service firms, we help lawyers show up with credibility and confidence where it matters most: on the web.
What makes Dan Gilroy Design’s approach different from larger agencies?
Dan Gilroy Design offers a boutique service experience – personal, nimble, and highly collaborative – that sets us apart from the more structured, multi-tiered approach of larger agencies. Every project receives focused attention and senior-level execution from start to finish.
At Dan Gilroy Design, we’ve built a model that prioritizes quality over volume. The result? Law firm websites that are not only beautifully designed, but thoughtfully built to support your practice’s long-term success.
Why does legal industry expertise matter when choosing a law firm website designer?
Because in legal marketing, credibility isn’t optional – it’s everything.
Most website designers cast a wide net, serving a mix of industries from dentists to consultants to tech startups. While that approach may work for some, law firms require a very different level of insight. From bar advertising rules to the subtleties of professional tone, there’s no room for missteps.
Dan Gilroy Design is different by design. We’ve spent over 20 years building websites exclusively for law firms. That focus didn’t happen by chance; it came naturally. Before founding the agency, Dan Gilroy spent 16 years working inside some of the most respected institutions in the legal world. He began his career in Washington, D.C., with three years on Capitol Hill at the U.S. Senate Committee on Finance. He then went on to work for prestigious law firms including White & Case LLP and Patton Boggs & Blow (now Squire Patton Boggs).
Dan’s experience gave him a front-row seat to how law firms operate -how they think, how they serve clients, and how they communicate trust. He also comes from a family of lawyers. The one he admired most? His father, The Honorable Patrick D. Gilroy, whose integrity and professionalism still influence Dan’s work today.
This firsthand legal knowledge infuses every project we take on. It’s why attorneys trust us to strike the right tone, frame their expertise credibly, and deliver websites that feel aligned with how the profession presents itself.
In a world of generalists, we’re proudly legal-focused – and that makes all the difference.
What’s the problem with proprietary law firm website platforms and how is Dan Gilroy Design different?
Many law firms don’t realize they’re signing away control when they choose a big-name legal marketing agency. Some of the major players use proprietary content management systems (CMSs) –which means you don’t actually own your website. You’re renting it.
Here’s what that really means:
This “walled garden” approach is one of the biggest frustrations we hear from attorneys who feel blindsided, stuck, and burned by their previous provider.
Dan Gilroy Design works differently.
We build every site on open-source WordPress, the most widely used CMS in the world. Your site is 100% yours. You own the code. You own the content. If we ever part ways, you take everything with you – no strings, no lock-in, no headaches.
We call it our “No Lock-In, Full Ownership” pledge, and it’s been a defining part of our business model for over 20 years.
If transparency, control, and future-proofing matter to your firm, skip the proprietary platforms. Build something you actually own.
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