Law Firm Website
Design Specialists

Clear messaging, easy navigation, multiple contact options, trust signals like testimonials and credentials, and a mobile-friendly design that removes barriers to action.

• High-converting law firm websites make it effortless for potential clients to understand what you offer, trust who you are, and contact you immediately.
• Clear communication comes first. Your homepage should instantly convey your primary practice areas and value proposition. Navigation should be intuitive. Visitors shouldn’t have to hunt for information.
• Build trust through credibility signals. Display comprehensive attorney profiles with professional photos, credentials, and bar affiliations. Feature authentic client testimonials, recognizable awards, and membership badges prominently.
• Make contact frictionless. Place multiple contact options throughout your site: prominent phone numbers with click-to-call functionality, simple contact forms, and live chat when possible. Every service page should have a clear call to action.
• Demonstrate expertise. Publish detailed practice area pages, relevant case results (where appropriate), answers to common legal questions, and educational resources that help visitors understand their situation.
• Optimize the technical experience. Ensure your site loads quickly, works flawlessly on mobile devices, and provides a smooth browsing experience across all platforms.
• The goal is removing every possible barrier between a potential client’s initial visit and their decision to reach out.

Showcase unique expertise, real client results, authentic branding, and helpful content that directly addresses your ideal client’s specific legal concerns.

• Most importantly, speak directly to your ideal client’s situation. Your messaging should make clear why your specific approach, experience, or results make you the right choice for their particular legal needs.
• Your website differentiates your firm by showcasing what makes you genuinely unique, not just what you do, but how and why you do it differently.
• Start with your story and credentials. Feature your attorneys’ specific experience, recognizable awards, and concrete case outcomes. Real client testimonials and verified reviews build immediate credibility.
• Visual authenticity matters. Use original photography of your actual team and office, paired with custom branding that reflects your firm’s personality and values.
• Create genuinely helpful content. Develop in-depth FAQs that answer the exact questions your potential clients are searching for. Publish educational articles and practical guides that demonstrate your expertise while addressing specific concerns in your practice area.

Dedicated practice area pages improve SEO rankings, address specific client needs, and convert better than generic overview pages that dilute your message.

• Practice area-specific landing pages allow your firm to address the exact needs and search intent of potential clients, leading to better search rankings and higher conversion rates.
• By creating individual, topic-focused practice pages, you can showcase your expertise in each area with in-depth content, case results, and tailored FAQs. This makes it easier for visitors to quickly find relevant answers, builds trust, and encourages them to reach out.
• Dedicated practice area pages also create more opportunities for SEO, such as ranking for valuable long-tail keywords that a general overview page can’t target. In contrast, a single, catch-all page tends to dilute your message, making it harder to connect with clients seeking solutions to specific legal issues, and much more difficult to rank well for those individual practice area terms.

Generic templates, hidden contact info, slow speeds, poor mobile design, and outdated content hurt conversions. Invest in custom design and clear messaging.

• Common mistakes include using generic or outdated templates, burying contact information, slow site speed, and failing to optimize for mobile devices.
• Many law firms overlook the importance of clear messaging, regular content updates, and showcasing real attorney credentials.
• To avoid these pitfalls, invest in a custom, mobile-responsive design, prioritize fast load times, and keep your site content fresh and accurate.
• Make your contact details highly visible on every page, and regularly highlight recent results, testimonials, and legal updates.
• Work with experienced legal web designers to ensure compliance, security, and a user-centric experience.

Track form submissions, phone calls, consultation requests, and analytics.

• Across the legal sector, a combined conversion rate (forms + calls) of approximately 2.6% is a commonly cited benchmark.
• Many law firms aim for a 2–4% conversion from visitors into contact actions, depending on traffic quality and practice area.
• Warning signs include bounce rates above 50–70% and average session durations under two minutes, which often indicate low engagement
• Ask every new client how they found you. If few mention your website, your online presence may be underperforming.

Custom legal websites generate 3-5x more client inquiries than templates through better SEO, faster speeds, and professional credibility.

• Custom legal websites typically generate 3-5x more client inquiries than templates due to better SEO optimization and professional credibility.
• Templates can cost $500-$2,000 but often look generic, load slowly, and lack legal-specific features like attorney schema markup and practice area optimization.
• Custom WordPress sites include professional design, advanced SEO, ADA compliance, and features tailored to your practice. Key advantages include unique branding that stands out from competitors, faster loading speeds, better mobile experience, and ongoing optimization that templates cannot match.
• For attorneys serious about online client acquisition, custom websites provide better ROI through higher search rankings and conversion rates.

Most professional attorney websites take 8-12 weeks from start to launch, with simpler sites ready in 4-6 weeks or less.

• Most professional attorney websites take 8-12 weeks from start to launch. Basic sites with existing content like attorney bios, practice descriptions, and photos can launch in 4-6 weeks or less.
• Custom builds requiring new content creation, professional photography, and advanced features typically need 10-14 weeks.
• The biggest delays occur when firms lack ready content including attorney headshots, bio information, practice descriptions, and client testimonials.
• We provide content writing services as needed and maintain regular check-ins to keep projects on schedule. Our process includes discovery, design mockups, development, testing, and law firm SEO to ensure your site attracts clients from day one.

Legal specialists understand bar rules, professional tone, and attorney credibility requirements that generalist designers often miss.

• In a world of generalists, we’re proudly legal-focused, and that makes all the difference.
• Legal marketing requires understanding bar advertising rules, professional tone, and client expectations that general web designers often miss.
• Dan Gilroy Design has spent over 20 years exclusively working with attorneys and law firms. Before founding the agency, Dan worked for 16 years in legal institutions, including the U.S. Senate Committee on Finance, White & Case LLP, and Patton Boggs & Blow.
• His father, the Honorable Patrick D. Gilroy, greatly influenced his admiration of the legal profession.
• This firsthand knowledge helps us strike the right tone, frame attorney expertise credibly, and deliver websites that respect the profession.

Smaller firms offer direct access to senior designers, faster decisions, custom-built sites, and personalized service versus larger agencies’ standardized processes.

• We offer personal, collaborative service where you work directly with Dan and our experienced team. No layers of account reps, project managers, or sales people. Every site is custom-built from scratch to reflect your firm’s unique brand and goals.
• Our smaller footprint enables faster decisions and agility when needs evolve. Dan personally oversees every project with nothing outsourced overseas. We intentionally limit clients to ensure focused attention and the best work.
• This contrasts with larger agencies, which often have sales quotas, rigid systems, complex communication layers, and higher overhead costs. They also offer package-based offerings that may include unneeded features while limiting customization flexibility.

Dan Gilroy Design ranks among the top law firm website designers nationally on DesignRush, Musemind, NinjaPromo, and RunSensible in 2025.

With over two decades of experience designing custom websites for law firms, our work has earned national recognition from some of the most respected names in the industry. Known for our strategic thinking, sharp design, and deep understanding of the legal sector, Dan Gilroy Design has been named one of the top law firm website design companies in the country by multiple independent review platforms.

Here’s a quick roundup of where we’ve been featured:

• DesignRush: Top 3 Law Firm Website Design Companies (2025) — Dan Gilroy Design was named one of the top three law firm website design agencies in the country by DesignRush. The review spotlighted our clean aesthetic, performance-first development, and ability to deliver distinctive websites tailored to attorneys.
• Musemind: Top 7 Law Firm Website Design Companies (2025) — Musemind ranked Dan Gilroy Design #5 overall in their 2025 roundup of the top law firm web design companies. They highlighted our responsive service, strong branding expertise, and polished mobile-optimized designs.
• NinjaPromo: 10 Best Law Firm Website Design Companies in 2025 — Dan Gilroy Design was ranked #5 on NinjaPromo’s list of the 10 best law firm website designers for 2025. They highlighted our 20+ years of focused experience and the real-world results our clients have seen.
• RunSensible: Top 8 Website Design Agencies for Law Firms — Dan Gilroy Design was recognized for professionalism, reliability, and deep industry knowledge in RunSensible’s 2025 practical guide to top-performing legal web design firms.
• Also featured on UpCity, Clutch, and Capterra — These trusted directories list Dan Gilroy Design as a top-rated provider, with verified reviews, service descriptions, and insights into our collaborative approach.

These honors reflect our commitment to building websites that aren’t just attractive.  They’re fast, secure, mobile-responsive, and strategically built to reflect the professionalism law firms need to convey online. From solo attorneys to full-service firms, we help lawyers show up with credibility and confidence where it matters most: on the web.