Small Firms & Solo Attorneys
Custom websites that help smaller firms look established and distinct without presenting them as larger than they are.
Explore small law firm website designCustom Law Firm Website Design Services
Dan Gilroy Design builds custom WordPress websites for law firms. We plan the site's structure and content, then design and build it with organic search and AI visibility in mind. We migrate the content, manage the launch, and support the site after it goes live.
- Websites built
- 300+
- Years, law firms only
- 22+
- Five-star Google reviews
- 50
Selected website work
Dan Gilroy did an incredible job designing the new Hicks Thomas website. His customer service was outstanding -- responsive, thoughtful, and always willing to go the extra mile. What impressed me most was his efficiency, quickly ensuring a smooth process from start to finish…
Read more client reviews
Your firm's practice and clients shape the website
An insurance defense firm needs to speak to claims professionals. A plaintiff-side practice needs to reassure injured people and their families. A mediator needs to establish neutrality. Those differences shape the sitemap, writing, proof, and design.
Before work begins, the proposal identifies the pages, content responsibilities, design and development work, migration, testing, and launch plan. It also identifies what your firm will provide and where a specialist will contribute.
We build each site as a custom WordPress theme without a page builder. Your team reviews the first design as a working, password-protected website. We then refine the site, complete the content, and test it across devices before launch.
Legal websites have requirements other businesses do not
Law firm websites must account for advertising rules that vary by state, disclaimer and no-attorney-client-relationship language, and careful use of results and testimonials.
The Florida law firm website design page shows how state-specific rules and regional positioning affect the work.
Before founding the studio, Dan Gilroy spent sixteen years in Washington law and policy, including three with the U.S. Senate Committee on Finance and thirteen inside White & Case and Patton Boggs. He is a policy professional rather than an attorney. That experience is useful when the work turns to practice descriptions, attorney credentials, disclaimers, results, testimonials, and internal review. The full background is on the About page.
Prospective clients need a clear reason to call
A prospective client needs to know whether your firm handles the problem, whether it can show relevant experience, and what to do next. The design, navigation, proof, and contact path should make those answers easy to find. The pricing page explains how the required work becomes a project scope and quote.
The examples below are live client sites. The reviews page collects attributed client feedback, and the comparison of the best law firm website design companies explains how leading providers differ by buyer fit.
Services
Services that support a custom law firm website
Website design is the main engagement. On-page SEO is part of every build. Content writing and identity work are added when needed, and the proposal identifies who handles each part.
- Custom Law Firm Website Design Services Custom design, WordPress development, content migration, launch, and support.
- SEO and AI Visibility On-page and technical SEO are included. Additional search support is available after launch.
- Content Strategy and Content Writing Sitemaps, messaging, practice pages, and attorney biographies written or edited within the approved scope.
- Logo and Identity Design Logo design, color, and typography for firms that need a new or revised identity.
Who we build for
Most clients fall into one of three groups.
Mid-Sized & Larger Firms
Firms with ten to fifty-plus attorneys usually need deeper sitemaps, organized practice sections, consistent biographies, and a visual system that can carry more content.
Explore mid-sized law firm website designMediators & Arbitrators
Retired judges and senior trial attorneys building a neutral practice need quiet credibility and an easy path to the calendar, not litigation marketing.
Explore website design for mediatorsWhat is included in every project
The exact scope varies. Every website project includes the following work.
Custom homepage and interior designs
One custom homepage and the interior templates defined in the proposal. The first presentation is a working, password-protected website.
Hand-built WordPress, no page builders
Custom WordPress development without a page builder. Staff can update pages through standard editing screens, and the firm owns the finished site.
Content entry and copy help
We load the approved content, edit client-supplied copy, and identify any new writing in the proposal.
On-page and technical SEO
Page titles, meta descriptions, heading structure, schema, XML sitemaps, and clean URLs are included in every build.
Speed and Core Web Vitals
We optimize images, keep the code lean, configure caching, and test Core Web Vitals before launch.
Mobile, tablet, and desktop testing
We test every template across common phone, tablet, laptop, and desktop sizes before launch.
Launch redirects and search continuity
We map changed and retired URLs to the most relevant new pages before launch.
Post-launch support
We remain available after launch for fixes and questions. Later changes can be quoted when needed.
How the website process works
The written proposal sets the schedule, responsibilities, and approval process.
Conversation and proposal
We meet on Zoom to discuss the firm, audience, goals, content, and required features. The written proposal follows.
Kickoff and foundation
After the agreement, first payment, and questionnaire, we confirm the sitemap, content responsibilities, and design brief. Logo work comes first when included.
Initial design and coding
We design and code the initial website as a working, password-protected site. When content writing is included, the new copy appears in that first design so your firm can review the words and design together.
Review, refinement, and launch
Your team reviews the site on desktop and mobile devices, then sends feedback and requested changes. We make the agreed revisions, complete testing, and launch after final approval and the remaining balance is paid.
See the full process and timeline
Want to know what this would look like for your firm?
Request a Quote →Case study
Schuck Law: clearer paths and measured form activity
Dan Gilroy Design launched the Schuck Law redesign on September 20, 2025. The project reorganized a dense legacy site around Oregon, Washington, and federal employment-law paths, then connected those routes to a visible consultation form.
Problem
The earlier site used a dense, desktop-era navigation and placed a large volume of wage-law material, review content, and a headline recovery figure into one opening experience. Visitors had to scan many equal-weight choices before finding the route that applied to them.
Constraint
The firm serves workers in two states across many wage and employment issues. The redesign had to make that breadth easier to navigate while preserving detailed legal information and a prominent consultation path.
Decision
Organize the site around Oregon, Washington, and federal routes; use the attorneys and real firm imagery as primary trust signals; and keep the consultation form visible without displacing the legal content.
Delivered
Information Architecture, Website Redesign, Responsive Design, WordPress Development, Content Migration, Contact Form Integration, Launch Support.
Verified evidence
- 1,839 Spam-filtered form submissions since launch WPForms entries overview reviewed August 1, 2026; count excludes spam; September 20, 2025 through August 1, 2026.
- About 41 Form submissions on average per week Derived from 1,839 submissions over the 45 weeks from September 20, 2025 through August 1, 2026.
- 11.3% WPForms form conversion rate WPForms analytics, latest 30-day period shown August 1, 2026. This is not a lifetime or site-wide conversion rate.
Very happy working with Dan to create our office website. He was responsive and communicated well.
Frequently asked questions
How much does a custom law firm website cost?
Every project is quoted individually; there are no packages or template tiers. The price depends on page count, content readiness, features, and branding scope. Our pricing page explains the drivers, and a written quote usually follows within a day or two of a first conversation.
How long does a law firm website take to build?
The written proposal sets the target schedule after the page count, content responsibility, optional logo or writing work, functionality, and approval path are known. Work begins after the agreement, first payment, completed questionnaire, and required starting materials are in place. The process page explains the full sequence.
Do you really only work with law firms?
Yes. Since 2004 the studio has built more than 300 websites for law firms, mediators, and arbitrators, and nothing else. That focus means the conventions, ethics rules, and buyer psychology of legal websites are already built into the work.
Will we be able to edit the site ourselves?
Yes. Sites are built in plain WordPress with no page builders, so your staff can update bios, practice pages, and news through normal editing screens. Most clients handle day-to-day edits themselves and call us for larger changes.
Who actually does the work?
Dan Gilroy leads strategy, design direction, and client communication. Longtime collaborators handle development, search, or identity work when the proposal calls for it. The proposal names each person’s role before work begins.
Do you redesign existing law firm websites?
Yes, redesigns are a large share of the work. We look at what the current site does well, keep the URLs and content that earned search equity, and rebuild the design and structure around them. Rankings are protected with redirects, and nothing goes live until you have approved the full design.
Do you handle hosting and maintenance?
Sites launch on secure managed WordPress hosting with daily backups and automatic updates, and we stay available for support after launch. If your firm already has hosting it is happy with, we can usually work with it; if not, setup is part of the project.
Start with a quote.
Share the essentials about your firm, where the project stands, and what the website needs to accomplish. The studio will respond with a clear recommendation on scope, schedule, and likely cost.