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The Key Elements of Great Law Firm Websites

1. Tailor Your Website To Your Law Firm’s Target Audience

Modern, visually appealing law firm websites go a long way toward building trust with potential and existing clients. At the same time, it’s essential to recognize that meeting the needs and expectations of your website visitors is equally important. Your target audience is at the forefront of all design decisions we make. Each design decision is calculated to ensure that we create an engaging website that satisfies your desire for a great lawyer website design while meeting your targeted audience’s need for information and direct assistance. For instance, how we approach a law firm web design for an insurance defense firm will be different from how we design a website for a criminal defense attorney. In short, different law firms with differing audiences demand tailored approaches.

2. Stick to Fundamental Search Engine Optimization (“SEO”) Principles

At Dan Gilroy Design, we understand that top-rated law firm web design can’t occur without a foundation of strong on-page SEO and technical SEO. Implementing core on-page and technical SEO principles comes standard with our website design projects. On-page SEO refers to steps we take to improve each web page’s content and source code so that they have a better chance of ranking higher and earning more relevant traffic in search engines. To this end, we implement a checklist of items targeted toward increasing search visibility. These items include URL optimization, title tag optimization, writing engaging meta descriptions, adding external links where appropriate, adding internal links, optimizing images for size and speed, and optimizing images for size and speed. Each site we build comes equipped with an SEO plugin to make managing on-page SEO items a breeze. On the technical SEO side of the ledger, we’ll submit XML sitemaps to search engines so they are aware of your website and understand its organization. Each website we create also comes with a free SSL certificate so that your site runs through the secure HTTPS protocol. Of course, we make sure your website is mobile-ready so that it looks great on a desktop computer and looks great on a phone or tablet device.

3. Focus on Website Speed & Performance

Another part of the technical SEO equation relates to website speed and user experience. A prominent example of this is page-load time. Nobody likes a slow website, and neither do search engines. At Dan Gilroy Design, we pay a lot of attention to page-load time and core web vitals. Core web vitals are metrics that Google developed for developers to measure their website’s speed, performance, and user experience. Core web vitals is also a Google ranking factor, so it’s best to be scoring high in that regard. As part of our focus on speed and user experience, we implement caching on each website we build. In short, caching is a vital lawyer SEO tool that, when used effectively, can help boost your website’s ability to rank well organically by delivering pages faster. Each website we build goes through multiple instances of speed and performance testing throughout the project so that we can ensure that our design decisions aren’t slowing down your website at all.

4. Rely on Website Hosting That Focuses On Security and Speed

Finally, website hosting often gets overlooked during the website design process because our law firm clients don’t know much about it (and why should they?), or they may think that website hosting is all the same, regardless of the provider. With nearly twenty years of experience, we can categorically say that is not true. From our perspective, website hosting is a critical piece of the overall user experience and also plays a vital role in SEO. Reliable web hosting will help you avoid a slew of trouble down the road regarding website hacks or malware infections that cheap, discount website hosting often invites. The WordPress hosting platform we use protects our clients from these threats. WordPress version updates, both major and minor, are taken care of automatically. No more worrying whether your website is running the latest, most secure version of WordPress. It’s all taken care of for you. Security alerts for vulnerable WordPress plugins are also standard with our websites so that we can keep your website free from security vulnerabilities. In addition, a backup of your website is stored every night on a separate server going back 30 days.

We just launched our law firm's new WordPress website with Dan and we couldn't be happier. It's fast, clean, and looks great on a phone. Thanks Dan!
I recently collaborated with Dan Gilroy Design for our law firm's website revamp, and the experience was outstanding. Dan's team not only provided excellent customer service but also showed an impressive responsiveness and insight to address our unique needs. The tailored approach they took to understand and highlight our niche practice in customs and international trade law was remarkable. The quality of the finished design is not just visually appealing, but it also perfectly encapsulates the professional ethos and expertise of our firm. Choosing Dan Gilroy Design was undoubtedly the right choice for the redesign of Neville Peterson LLP's website.
After coming on as an associate at my firm, I assumed the daunting task of redesigning our website. After meeting with several designers, I made the decision to go with Dan.Dan was the most affordable of the 4 quotes I received. But most importantly, his catalog of work was most closely aligned with the website I was imagining for our firm. He took that mental image and turned it into an incredible end product. He accommodated all of the nitpicking I did. Also, I only ever worked directly with Dan. I would, without hesitation, recommend him to any other law firm looking for a website.
I highly recommend Dan Gilroy for any of your website needs. I have worked with Dan over the years on several projects. He is an excellent listener, extraordinarily patient, responsive, and prompt. Dan provides a high quality product, and I am thrilled with the websites he has created for me.
I can't say enough great things about Dan! The experience working with him was absolutely wonderful. The overall design of my site is exactly what I had in mind, and I get a ton of compliments on it. He's extremely responsive with a very fast turnaround time. I highly recommend him!
The website Dan Gilroy Design created for my law firm is first rate. Dan is experienced, professional, patient, creative, and responsive. He listened to my vision and feedback and then responded quickly with changes that improved upon what I had in mind. His pricing is reasonable and there were no hidden or surprise add-on fees as we moved through the project. I cannot recommend Dan highly enough. He was a pleasure to work with.
This is now my 4th law firm design, and I can say hands down that Dan Gilroy made this entire process easy and fun. Dan is responsive and creative. He makes you feel like your project is a priority while making your deliverables clear and up front. I highly recommend working with Dan if you are a law firm looking for a new design.
We approached Dan in 2013 to create our first law firm website and have been grateful to have had 9 years of his insight and design to help navigate through our firm’s evolution. Online presence and image is key and Dan knew exactly how our website should convey that image. More important is that he has the experience and knowledge of the legal community and provides value to our firm’s website in content and design. We know that we can always count on his timely response if we have any modifications done or questions answered. We have always felt he is part of our firm team and always has our best interests in mind. --- RCL
Dan Gilroy is the most talented web designers my team has ever worked with. Our firm and our brand wouldn't be where it is today without his hard work and support.
Highly recommended. We have had several websites over the years, and our new website by Dan Gilroy Design is the best website we have had, by far. We are really glad that we went with Dan Gilroy Design. The website is great, the design process was smooth, the price was reasonable, and Dan has been great to work with. His team created our wonderful logo as well. We were also able to support a local business while at the same time getting access to someone who designs great websites for law firms all across the country.
Dan Gilroy created a beautiful website for my law practice! In all categories -- customer service, responsiveness, cost and timeliness, and end results -- Dan exceeded expectations. I am not digitally savvy and Dan was patient and helpful every step of the way. He created a couple short videos to explain how to use the back-end of my site, to edit and create new posts, and those videos were clear, concise, and overall super helpful. Without reservation, and with great enthusiasm, I recommend Dan Gilroy Design should you need a quality yet affordable website. Dan does great work!!
Dan made it easy to set up my first website. He provided great information and he created a site that looks professional and is easy for my clients to use.I have saved a lot of time having a site that provides information especially my available dates. I have received very positive feedback from clients.
I couldn't be happier with the website Dan designed for my law firm. Dan took the vision I had for my site and made it better than I could have imagined. He has also been incredibly responsive helping me maintain and update the site. He has my highest recommendation.
Dan was easy to work with, and brought our old firm website we created on our own in 2012 into the future. He was responsive and on time with all drafts, and worked with a picky partner well.
I chose Dan to design and build my website because a good friend of mine said it was the best money he had ever spent. He was right! Whatever way you look at it, Dan is great. He is smart, experienced, creative and honest. He could not have been more patient or cooperative. Dan carried out his end of the project very timely. He listened to my ideas and then improved upon them in ways I could never have come up with on my own. I am “tickled pink” with my website. The entire project could not have gone better.
Dan did a great job designing my new website ( Dan was very responsive, got back to me quickly and delivered a great product. I highly recommend him to all attorneys!
I highly recommend Dan at Dan Gilroy Design for website production. He delivered a site that exceeded my expectations and from start to finish, the process was professional, client-focused, and clearly structured. Dan's exceptionalism refers to his development of a pitch-perfect brand logo, thoughtful responsiveness, and critical eye and was also demonstrated in a live site that was finalized a week early.
Dan was exceptional to work with. Very few creatives are good at customer service, functionality, and great design. I can't speak highly enough of the product we received. We're already planning future projects with him.
I cannot say enough about my experience with Dan Gilroy Design. Dan is a thoughtful, patient, creative, and attentive professional and I'm thrilled with the end product. That Dan is a genuinely nice guy and a pleasure to work with was an added bonus. Highly recommend.
I really don't know where to start. Dan Gilroy has assisted our firm for five years with various sites and he's been terrific! As a busy and detailed attorney, I greatly appreciated Dan's friendliness and availability (even when busy, Dan always let us know when he would be able to respond), willingness to learn about out business so he could optimize our websites, the timeliness of his edits, and the unbelievable quality of websites and logos he produced. If you are thinking about creating a law firm website, you've found the right guy.
I can’t say enough good things about my experience working with Dan Gilroy Design. I am a first- time business owner and the thought of starting my own website felt like a daunting task. I really appreciated him taking the time to explain things in a way that I could understand. He did a great job at taking my rough thoughts and ideas about my logo and website and bringing to life exactly what I had in mind. I am extremely pleased with the service and product I received from Dan Gilroy Design. Thank you again!
I have been working with Dan Gilroy Design since 2013. The most recent website refresh is sharp and professional. Dan Gilroy Design provides reasonable fees, great customer service, and the highest level of quality. The quality of my website helps prospective clients trust that my business will provide high-quality legal services.
Dan Gilroy Design, LLC recently designed our new website. They have been great to work with, we are extremely happy with the quality of the finished project, and the cost was much less expensive than the competition. They provide a stellar customer service experience and their responsiveness and turnaround time is second to none.
Dan is wonderful -- his designs are great, he really listens to what you want and executes well. He is professional, responsive and a pleasure to work with. I would highly recommend him for law firm logo and website design.
Dan is absolutely wonderful to work with. His customer service is outstanding and attention to detail is excellent. He is VERY responsive and quick to take action. Absolutely every email was answered along the way. The stand out for me is Dan's customer service. He talks through any questions you may have and is tech savvy. He pulls the project together with ease and has a good eye for detail. The finished project was just beautiful. He is really great to work with and it feels like a fun project as you are working through details with him. If you are searching for a company to create, refresh or update your website, I would recommend hiring Dan for the job 100% without hesitation. You will love working with him and love the finished project. I was sorry that our website was completed and the project was finished because I enjoyed working with him so much. Call Dan, hire him for your website, you won't be sorry. We love ours!
Dan was great to work with. He was very responsive, and his experience, professionalism and high standards for quality were evident and much appreciated throughout the process. I highly recommend him.

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