Small Firms & Solo Attorneys
Focused, custom sites that make a smaller firm look established and distinct without pretending to be something it is not.
Learn moreLaw Firm Website Design
Custom WordPress websites for law firms, led directly by Dan Gilroy from first call through launch. No templates, no page builders, and no account-team handoffs. Website design is the flagship service, supported by search, content, and identity work when the project needs it.
Services
Four services, one coherent website.
Start with the website, then add the search, content, or identity work the project actually needs. Each discipline is scoped clearly and led by Dan.
- Law Firm Website Design Strategy, custom visual design, WordPress development, content migration, launch, and support.
- SEO and AI Visibility On-page and technical SEO built into the website, with ongoing campaigns available through a trusted specialist after launch.
- Content Strategy and Content Writing Sitemaps, messaging, practice-area copy, attorney bios, and editorial direction built around the matters the firm wants.
- Logo and Identity Design Logos, color, typography, and practical identity systems that give the website a credible foundation.
Custom starts with the firm, not a template
The work begins with the firm’s practice mix, the clients it wants more of, and the way it competes in its market. An insurance defense firm pitching claims managers needs a different site from a personal injury practice earning trust with families. A mediator building a neutral practice needs something different again.
The scope is equally specific. Dan defines the strategy, sitemap, content responsibilities, design system, templates, WordPress build, migration, on-page SEO, testing, and launch work before the project starts. The proposal makes clear what is included, what the firm will provide, and where a specialist is involved.
Each site is developed as a custom WordPress theme with clean, lean code rather than a page builder or a stack of plugins pretending to be a system. The first presentation is already a working, password-protected website, so the firm reviews design and content in context rather than approving a separate mockup before development. The finished site is built to load efficiently, support strong Core Web Vitals, remain accessible, and stay manageable after launch.
Legal experience changes the details
Law firm websites carry requirements generalist designers often discover late: bar advertising rules that vary by state, disclaimer and no-attorney-client-relationship language, responsible treatment of results and testimonials, and the credibility register legal buyers expect.
The Florida law firm website design page shows how state-specific guidance and regional positioning affect that planning.
Dan spent sixteen years inside Washington law and policy before starting the studio, three with the U.S. Senate Committee on Finance and thirteen inside White & Case and Patton Boggs. He is a policy professional rather than an attorney, but that experience still shapes the questions asked, the risks anticipated, and the way a firm’s lawyers review the work. The full background is on the About page.
The goal is confidence, not decoration
A law firm website has one job: make the right client confident enough to call. Design earns the first impression, structure makes practices and people findable, proof answers hesitation, and one clear contact path finishes the job. Decoration that does not serve that purpose stays out. The pricing page explains how the scope and quote come together.
The examples below are live client sites. The reviews page collects what firms say after launch in their own words, and the comparison of the best law firm website design companies includes the competitors Dan respects.
Who we build for
Three kinds of firms make up most of our work. Each gets a different kind of site, because each earns trust differently.
Mid-Sized & Larger Firms
For firms of ten to fifty-plus attorneys: deeper sitemaps, clear practice sections, consistent attorney biographies, and an appropriately scaled visual presence.
Learn moreMediators & Arbitrators
Retired judges and senior trial attorneys building a neutral practice need quiet credibility and an easy path to the calendar, not litigation marketing.
Learn moreWhat is included in every project
The scope changes by firm. These parts never come out.
Custom homepage and interior designs
The first website presentation is one fully coded, password-protected direction based on the approved scope, questionnaire, brand, and content plan.
Hand-built WordPress, no page builders
Clean, fast code your staff can edit through straightforward WordPress screens. Nothing locks you into us or into a proprietary tool.
Content entry and copy help
We load every page, edit the copy you provide, and define any new writing in the quote up front. Responsibility for every page is clear before the project starts.
On-page and technical SEO
Title tags, meta descriptions, heading structure, schema, XML sitemaps, and clean URLs are built into the project rather than added after launch.
Speed and Core Web Vitals
Optimized images, lean code, and appropriate caching. Performance is treated as a design requirement and tested before launch.
Mobile, tablet, and desktop testing
Every template is tested across devices before launch. Most prospective clients will first meet your firm on a phone.
Launch redirects and search continuity
Changed and retired URLs are mapped to the most relevant new pages so earned search value and useful inbound links are not abandoned.
Post-launch support
Launch is not a disappearing act. We stay available for changes, questions, and the small fixes every new site needs in its first months.
How the website process works
A concise view from first conversation to launch. The written proposal sets the project-specific scope and schedule.
Conversation and proposal
A Zoom call defines the firm, audience, goals, content responsibilities, and required functionality. Dan then prepares a comprehensive written proposal.
Kickoff and foundation
After the agreement, first payment, and questionnaire, the working brief is set. If logo design is included, that identity work comes before the website.
Coded initial website
Dan presents one fully coded, password-protected website based on the approved scope, brand, questionnaire, and content plan.
Refinement and launch
The firm reviews the working site, agreed changes and content are completed, and final QA follows. The remaining balance is due before launch.
See the full process and timeline
Want to know what this would look like for your firm?
Request a Quote →Case study
Schuck Law: clearer paths and measured form activity
Dan Gilroy Design launched the Schuck Law redesign on September 20, 2025. The project reorganized a dense legacy site around Oregon, Washington, and federal employment-law paths, then connected those routes to a visible consultation form.
Problem
The earlier site used a dense, desktop-era navigation and placed a large volume of wage-law material, review content, and a headline recovery figure into one opening experience. Visitors had to scan many equal-weight choices before finding the route that applied to them.
Constraint
The firm serves workers in two states across many wage and employment issues. The redesign had to make that breadth easier to navigate while preserving detailed legal information and a prominent consultation path.
Decision
Organize the site around Oregon, Washington, and federal routes; use the attorneys and real firm imagery as primary trust signals; and keep the consultation form visible without displacing the legal content.
Delivered
Information Architecture, Website Redesign, Responsive Design, WordPress Development, Content Migration, Contact Form Integration, Launch Support.
Verified evidence
- 1,839 Spam-filtered form submissions since launch WPForms entries overview reviewed August 1, 2026; count excludes spam; September 20, 2025 through August 1, 2026.
- About 41 Form submissions on average per week Derived from 1,839 submissions over the 45 weeks from September 20, 2025 through August 1, 2026.
- 11.3% WPForms form conversion rate WPForms analytics, latest 30-day period shown August 1, 2026. This is not a lifetime or site-wide conversion rate.
Very happy working with Dan to create our office website. He was responsive and communicated well.
Karen Moore, Schuck Law LLC (Google Review, December 2025)
Selected website work
Dan Gilroy did an incredible job designing the new Hicks Thomas website. His customer service was outstanding -- responsive, thoughtful, and always willing to go the extra mile. What impressed me most was his efficiency, quickly ensuring a smooth process from start to finish. The quality of the final product speaks for itself -- it's sleek, functional, and exactly what we envisioned. Plus, his turnaround time was impressive! Highly recommend Dan for any web design needs!
Colin Watterson, Hicks Thomas LLP (Google Review)
Frequently asked questions
How much does a custom law firm website cost?
Every project is quoted individually; there are no packages or template tiers. The price depends on page count, content readiness, features, and branding scope. Our pricing page explains the drivers, and a written quote usually follows within a day or two of a first conversation.
How long does a law firm website take to build?
The written proposal sets the target schedule after the page count, content responsibility, optional logo or writing work, functionality, and approval path are known. Work begins after the agreement, first payment, completed questionnaire, and required starting materials are in place. The process page explains the full sequence.
Do you really only work with law firms?
Yes. Since 2004 the studio has built more than 300 websites for law firms, mediators, and arbitrators, and nothing else. That focus means the conventions, ethics rules, and buyer psychology of legal websites are already built into the work.
Will we be able to edit the site ourselves?
Yes. Sites are built in plain WordPress with no page builders, so your staff can update bios, practice pages, and news through normal editing screens. Most clients handle day-to-day edits themselves and call us for larger changes.
Who actually does the work?
Dan leads strategy, design, content direction, and every client conversation. Longtime specialists handle development, SEO, or graphic support when the scope calls for it. There is no account-management layer, and Dan remains accountable from the first call through launch.
Do you redesign existing law firm websites?
Yes, redesigns are a large share of the work. We look at what the current site does well, keep the URLs and content that earned search equity, and rebuild the design and structure around them. Rankings are protected with redirects, and nothing goes live until you have approved the full design.
Do you handle hosting and maintenance?
Sites launch on secure managed WordPress hosting with daily backups and automatic updates, and we stay available for support after launch. If your firm already has hosting it is happy with, we can usually work with it; if not, setup is part of the project.
Start with a quote.
Share the essentials about your firm, where the project stands, and what the website needs to accomplish. The studio will respond with a clear recommendation on scope, schedule, and likely cost.