Can you write our attorney biographies and practice pages?
Yes, when original writing is included in the written scope.
Every website project includes content strategy, a sitemap, a plan for who writes each page, framing copy, editing, migration, and utility copy. Original practice pages, attorney biographies, firm stories, FAQ libraries, and articles are quoted separately.
Dan leads the strategy and direction but is not an attorney. Discovery, the questionnaire, and firm-supplied source materials ground the drafts, and the firm reviews and approves every substantive statement before publication.
Can our firm supply its own website copy or articles?
Yes. Firm-supplied copy is common and can be the most efficient approach when the attorneys already know what they want to say.
The website scope includes guidance on page purpose and length, plus editing, formatting, migration, and integration into the approved design. The firm remains responsible for factual and legal accuracy.
Discovery should assign an owner and deadline to each page. That prevents finished design and development from waiting on content that no one was clearly responsible for delivering.
Do you use AI tools when developing website content?
AI may assist with outlining, comparison, or early drafting, but it does not replace firm input, source review, editing, or attorney approval.
Legal content is vulnerable to generic language, missing context, and factual invention. Every draft must be checked against firm-provided sources, revised into the firm’s voice, and reviewed by someone qualified to approve the substance.
The firm can also identify any confidentiality, authorship, or tool-use restrictions during discovery. No substantive page should be published solely because an AI system produced fluent copy.
Will you help decide what content belongs on the website?
Yes. Content strategy and page responsibility are included with every website project.
Discovery identifies the firm’s audiences, priority services, available proof, existing material, and gaps. That work becomes a sitemap and a page-by-page plan showing what can be edited or migrated, what the firm will supply, and what should be quoted as original writing.
The goal is a focused launch scope, not a large page count for its own sake.
How do you make website copy specific to our practice?
Specific copy comes from specific source material.
Useful inputs include the discovery questionnaire, representative matters, client types, industries, jurisdictions, existing articles, internal descriptions of the work, and the questions prospective clients actually ask. Those details shape the page before drafting begins.
Generic claims are removed or supported. The firm’s distinctions should be facts a competitor cannot simply paste into its own site.
Who is responsible for factual and legal accuracy?
The firm reviews and approves every substantive draft because Dan is not an attorney and cannot verify the law or the firm’s representations independently.
The writing process should identify sources, open questions, reviewers, and the person authorized to approve publication. Claims about results, credentials, jurisdictions, and legal standards require particular care.
Later legal or factual updates are separate work unless an ongoing content scope says otherwise.
How is website copy prepared for search?
The copy is structured so people and search systems can understand the page, but no writing process can guarantee rankings.
Dan’s included on-page work covers page purpose, titles, headings, internal links, metadata, image context, and appropriate structured data. The writing should answer the intended question naturally rather than repeat a keyword.
Post-launch link building, off-page SEO, Google Business Profile management, and PPC are separate from the website and content-writing scope.
Who owns the website content after it is written?
Custom copy created for the firm transfers after final payment, subject to the written proposal.
The firm can edit, reuse, or move that copy. Third-party photographs, research databases, fonts, quoted material, and other licensed assets remain subject to their original terms.
Ownership does not remove the firm’s responsibility to review the final text for accuracy, ethics requirements, and any later legal changes.
How much does law firm website content writing cost?
Original writing is quoted per project rather than sold by the word or as a public package.
The main variables are the number and type of pages, research, available source material, review process, and how much usable copy already exists. A practice page built from strong source material is a different assignment from one that begins without it.
The writing scope appears in the same written proposal as the website. The pricing page explains how that proposal is built.
How does content writing affect the project schedule?
The schedule is set after content responsibility, source material, and reviewers are known.
When original writing is included, drafting and design can overlap, but each depends on agreed review milestones. When the firm supplies copy, the project plan identifies due dates so missing pages do not become an unplanned launch delay.
The proposal records the target schedule. There is no fixed per-page or whole-project writing timeline that applies to every firm.
What content does a law firm website need at launch?
A focused, accurate core is stronger than a large unfinished library.
Most launches need a homepage, a page for each priority practice, a biography for every attorney, firm and contact information, and appropriate proof such as representative matters or testimonials. Required notices and privacy content also need named owners.
FAQs, guides, and articles should launch when they are useful and approved. They should not delay the core site merely to create the appearance of volume.
Do you write articles or ongoing content after launch?
Launch articles and later writing can be quoted when the scope, sources, reviewers, and schedule are clear.
An ongoing content calendar is not automatically included with a website. Post-launch link building, off-page SEO, Google Business Profile work, and PPC belong to a separate campaign handled through the arrangement described on the SEO and AI visibility page.
Every substantive draft still requires firm review and approval.