Home / Law Firm Landing Pages & Microsites
In law firm marketing, a “law firm landing page” is a single, stand-alone web page designed to focus on a single niche practice area or encourage a specific course of action like completing a contact form or making a phone call.
A “microsite” is very similar to a landing page. The principal differences are that a microsite may also include a small group of supporting web pages. Microsites also reside on their domain separate from the primary law firm website domain. A practice area blog that a law firm runs on a different domain is an excellent example of a microsite. On the other hand, landing pages can reside on the same domain as the primary law firm website and their unique domain.
Often landing pages and microsites are where a visitor “lands” after clicking on a link in a pay-per-click (PPC) advertisement (i.e., Google Adwords) or a marketing email.
But landing pages and microsites aren’t just limited to PPC or email marketing campaigns. These unique web properties can serve as a simple website for a small law practice or a placeholder web page while a more extensive website project is under construction.
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