Category: Design Tips / Law Firm Marketing Tips / SEO

The Complete Guide to Designing Law Firm Websites: Everything to Know

Did you know that as of 2023, only 65 percent of small law firms had a website? It’s hard to believe, but the truth is, there are still law firms out there without websites or with websites that are underperforming.

In today’s world, consumers want instant access to information. That’s why 76 percent of people look a business up online before they walk through the doors.

In today’s digital age, having a well-designed website is crucial for any business, including law firms. However, designing law firms websites that are effective is a challenge without the right knowledge and resources.

That’s where we come in. In this complete guide to designing law firm websites, we’ll cover everything you need to know, from choosing the perfect layout to creating engaging content that appeals to potential clients.

So grab a notebook and get ready to take notes—it’s time to build the website of your dreams!

Why Is Web Design Important for Law Firms?

Sometimes knowing the statistics isn’t convincing enough. Even if 85 percent of consumers find local businesses online, does that matter for you?

After all, you’re a lawyer, you have a specialized set of skills. This goes beyond someone Googling to find their local sushi bar.

However, a website and your web design as a lawyer are still important. Here are a few reasons.

Establishing Credibility

The number of scams out there is on the rise. Unfortunately, lawyers aren’t immune to this problem. There are people out there who will claim to be lawyers when they’re not.

This hurts the person scammed and the lawyer. People are looking for information online to ensure that people are who they say they are. Many potential clients will research a law firm before they decide to work with them.

If the firm has a poorly designed website or no website, it can give the impression that they are not professional or that they do not care about their online presence. This can turn potential clients away before they even have a chance to learn more about the firm.

Enhancing Search Engine Optimization

Search engine optimization is important for any website, but it is especially important for law firms. Potential clients will often research a law firm before deciding whether or not to contact them. If your website is not optimized for search engines, they may never find you.

Generating Leads and New Clients

A well-designed website can help a firm generate leads and new clients. A potential client who visits a law firm’s website should be able to quickly and easily find information about the firm and its attorneys. The site should also be designed in a way that makes it easy for the visitor to contact the firm.

Build Your Brand and Reputation

Your website can also help a law firm build its brand and reputation. A professional, informative, and user-friendly website will reflect positively on the firm.

Conversely, a poorly designed website will reflect negatively on the firm and may deter potential clients from doing business with the firm.

Improving Communication

Communication is key in the legal field. After all, lawyers are paid to communicate on behalf of their clients.

But what happens when communication breaks down? That’s where web design comes in.

A well-designed website can be a powerful communication tool for a law firm. It can help convey information about the firm’s areas of practice, its experience and successes, and most importantly, its commitment to client service. A website can also be a great way to stay in touch with clients and keep them updated on the latest news from the firm.

A man holding a megaphone - Important announcement

Important Factors to Consider Before Designing a Law Firm Website

There are many factors to consider when designing a law firm website. Each element of your website should work together to create a cohesive and effective law firm website.

However, to ensure that they do, you need to plan correctly.

The Target Audience

When it comes to your law firm website, who is your target audience? This is an important question to consider when determining what content to include on your site.

Are you targeting potential clients? Referral sources? The general public? Each of these groups will have different needs and wants from your website.

For potential clients, they will want to see that you are a credible law firm with experience handling similar cases to theirs. They will also want to know what sets you apart from other law firms. Include testimonials from past clients, information about your team of attorneys, and case results on your website.

Referral sources will be looking for information about your practice areas and geographic location. They will also want to know how you can help their clients and what type of cases you typically handle. Include this information on your website, along with any awards or recognition you have received.

The general public may be interested in general information about the legal system or specific topics related to your practice areas. You can use your blog to provide this type of content. Be sure to include links back to your website so that people can learn more about your firm if they are interested.

The Goal of the Website

There are a few key factors you need to keep in mind when planning your law firm website. The first and most important goal of your website is to attract new clients.

You want your site to be easily found by potential clients who are searching for a lawyer online. To do this, your site must be optimized for search engines (SEO).

In addition to attracting new clients, your website should also be designed to foster trust and confidence. Potential clients should feel confident that you are a competent and ethical lawyer who can help them with their legal needs.

Finally, your website should be user-friendly and easy to navigate. Visitors should be able to find the information they need quickly and without any difficulty. By considering these factors, you can ensure that your law firm website is effective and achieving its goals.


There are a number of factors you need to consider when it comes to the functionality of your law firm website. Here are just a few of the things you should keep in mind:

Make Sure Your Site Is User Friendly

The site should be easy to navigate and user-friendly. Visitors should be able to find what they’re looking for without any trouble.

Keep Your Website Up to Date and Professional

The design should be professional and up-to-date. Keep in mind that first impressions count, so make sure your site looks its best.

Make Sure Your Website Is Responsive

The site should be responsive, meaning it works well on both desktop and mobile devices. With more and more people using their phones and tablets to browse the web, it’s important that you have a mobile-friendly website and it can be accessed from anywhere.

Make Sure Your Website Is Secure

The site should be secure, with SSL encryption in place to protect visitors’ data. This is especially important if you offer any kind of online forms or other services that require personal information from users.

What Should Your Web Design Budget Be?

The budget is perhaps the most important factor to consider when launching a law firm website. You need to be realistic about the costs associated with developing and maintaining a professional website. While it is possible to find inexpensive options for some aspects of your site, there are certain areas where you should not skimp if you want your site to be successful.

Some of the key areas to consider when budgeting for your law firm website include the following:

Web Design and Development

This is typically the most expensive part of launching a new website. It can range from a few thousand dollars to tens of thousands of dollars, depending on the size and complexity of your site.

Domain Name and Hosting

You’ll need to purchase a unique domain name and sign up for hosting services in order for your website to be accessible on the internet. Be sure to shop around to ensure you get the best deal on these services.

Content Creation and Management

It’s important to have quality content on your law firm website that is regularly updated. This could include blog posts, legal advice, client testimonials, and more. You may need to hire a writer and/or editor to handle this part of your website.

Search Engine Optimization (SEO)

This will involve optimizing the content on your website so that it can be easily found by search engines such as Google, Bing, and Yahoo. You will likely need to invest in SEO tools and services in order to achieve this.


You’ll need a plan for marketing your new website in order for it to reach its target audience. This could include social media campaigns, email campaigns, pay-per-click advertising, or traditional advertising methods like print ads or radio spots.

Ongoing Maintenance

Once your site is up and running, there are still some costs associated with keeping it going. These can include things like paying for updates/upgrades, security monitoring, backups, etc.

Branding graphic

What Role Does Branding Play in Your Website?

Branding is one of the most important aspects of any website, and law firms are no exception. A well-designed and professional-looking website can go a long way in establishing credibility and trust with potential clients.

Here are a few things to keep in mind when it comes to branding on your law firm website:

Use Your Firm’s Name and Logo Consistently

Make sure your law firm’s name and logo are prominently displayed on every page of your website. This will help visitors immediately identify your site as being associated with your law firm.

Choose a Professional Domain Name

Your domain name should be easy to remember and specifically related to your law firm. Avoid using generic terms or numbers in your domain name; instead, focus on something that will be easily remembered by potential clients.

Use Consistent Colors and Fonts Throughout Your Site

Choose a limited color palette and set of fonts to use throughout your site. This will create a cohesive look that reinforces your brand identity. Stick to traditional colors like blue, black, or gray for a more professional look.

Focus on Quality Content

Quality content is essential for any website, and law firms are no exception. Invest time in creating well-written, informative content that accurately represents your firm’s services and expertise. This will help build trust with potential clients and establish credibility for your law firm online.

What Elements Should Your Website Include?

As we’ve mentioned, first impressions matter. So it should come as no surprise that the look and feel of your website play a big role in how potential clients perceive your firm.

The visual design of your site should be professional and clean, with a focus on easy navigation. Above all, your website should be designed with mobile users in mind—because that’s how most people will be accessing it.

Here are some specific law firm website pages you should include:

The Homepage

A website’s homepage is often the first thing a potential client will see, so it’s important to make a good impression. Here are some elements that every law firm’s homepage should include:

  • A clear and concise headline that explains what the website is about
  • A brief description of the firm’s services
  • The firm’s contact information, including phone number, email address, and mailing address
  • Links to the firm’s social media pages, if applicable
  • Client testimonials or reviews

The About Us Page

An about us page is essential for providing information about your firm and its attorneys. This page should include an overview of your firm’s history, as well as information about your attorneys’ experience and qualifications.

You’ll also want to include a list of the practice areas that your firm specializes in. By including these elements, you can give potential clients a better understanding of what your firm has to offer.

The Practice Areas Pages

The most important page on any law firm’s website is the practice areas page. This is where potential clients go to learn more about the types of cases your firm handles and whether you have the experience they need.

To create an effective practice areas page, start by listing all of the different types of law your firm practices. Then, for each type of law, provide a brief description of the cases you typically handle and the results you’ve been able to achieve for clients.

Be sure to use persuasive language and include client testimonials to give visitors confidence in your firm’s ability to get results.

Finally, make it easy for visitors to contact your firm by including a prominently placed call-to-action (CTA) on the practice areas page. Include a contact form or phone number so that potential clients can reach out to you directly with their legal needs.

The Our Team Page

The Our Team page is one of the most important pages on any law firm website. It is the page where potential clients can learn more about the lawyers at the firm and decide if they are a good fit for their legal needs.

The Our Team page should include the following:

  • A brief overview of the lawyers at the firm, including their areas of practice and experience
  • Individual lawyer bios that give potential clients a sense of who they are as people, not just as lawyers
  • Headshots or other photos of each lawyer so that potential clients can put a face to a name
  • Contact information for each lawyer so that potential clients can easily get in touch

The Blog

If your law firm website doesn’t have a blog, you’re missing out on a powerful marketing tool. A blog allows you to share your expert knowledge with potential clients and build credibility in your field. Plus, it gives you a platform to share news and announcements about your firm.

Here are some elements to include in your law firm’s blog:

Relevant and Keyword-Rich Content

Write articles that address the needs of your target audience. Use relevant keywords throughout your article to help people find your content when they search online.

A Strong Headline

Grab attention with a headline that accurately reflects the content of your article. Avoid clickbait headlines that make false promises or mislead readers.

Engaging Photos or Videos

Include images or videos that help illustrate your points or add visual interest to your article. Just be sure to use copyrighted materials sparingly and only with permission from the copyright holder.

A Call-to-Action (CTA)

Invite readers to take further action after reading your article with a CTA. This can include subscribing to your blog, contacting you for more information, or scheduling a consultation.

The Contact Us Page

The contact us page is one of the most important pages on a law firm website. This page should include the firm’s contact information, map, directions, and hours of operation.

The contact us page should also include a form that allows potential clients to send the firm an inquiry. The form should be short and to the point and should allow the client to select the type of inquiry they are making.

Man Using Laptop Browsing Google Website

Search Engine Optimization for Law Firm Websites

Search Engine Optimization, or “SEO” for short, is the process of improving the visibility and ranking of a website in search engine results pages (SERPs). It is a long-term marketing strategy that helps to improve the organic search visibility of a site by making it more relevant and accessible to search engines.

There are many different factors that contribute to a website’s SEO, including on-page content, off-page optimization, and technical aspects. When all of these factors are working together, they can help to increase traffic and lead to higher rankings in SERPs.

SEO can be a complex and time-consuming process, but it is often worth the effort as it can help to improve the visibility and reach of your website.

What Should Law Firms Consider When Designing a Website?

When designing a law firm website, there are several things to consider in order to make sure the site is optimized for search engines. We’ve listed a few tips that help.

Conduct Keyword Research

Keyword research is essential for SEO as it helps you to understand what people are searching for when they use Google or other search engines. Use tools like Google AdWords Keyword Planner and to find relevant keywords for your law firm’s website.

Optimize Your Website Content

Once you’ve identified relevant keywords, use them throughout your website content—in the titles, meta descriptions, headings, body text, etc. Make sure that your content is well-written and informative, as this will help keep visitors on your site longer, which will, in turn, help to improve rankings.

Build Quality Backlinks

Quality backlinks can be a major factor in improving your law firm’s website SEO. Try to get links from other high-quality, authoritative websites, as this will help to boost your rankings.

Optimize for Mobile

More and more people are using their phones to search the web, so it’s important that your site is optimized for mobile devices. Make sure that it loads quickly and is easy to navigate on a small screen, or else Google may punish you with lower rankings.

What Are the Ethical Considerations for Law Firm Websites?

When it comes to developing a law firm website, there are a number of ethical considerations that need to be taken into account. Perhaps the most important consideration is ensuring that the content of the website is accurate and up-to-date. This means regularly reviewing and updating the site content, as well as ensuring that any claims made on the site can be substantiated.

Another key ethical consideration is making sure that client information is kept confidential. This means ensuring that any contact forms or other forms on the site are secure, and that any personal data collected is stored in accordance with data protection laws. In addition, care should be taken when using testimonials or case studies on the site, to make sure that client confidentiality is not breached.

Finally, it is also important to consider how the law firm’s website might be perceived by potential clients and members of the public. For example, care should be taken not to make any misleading or unsubstantiated claims on the site, as this could damage the law firm’s reputation. In addition, offensive or insensitive content should be avoided, as this could deter potential clients from using the firm’s services.

What Are the Legal Considerations for Law Firm Websites?

When it comes to the legal considerations for law firm websites, there are a few key things to keep in mind. First and foremost, your website must comply with all applicable laws and regulations. This includes any relevant advertising laws and ethical codes of conduct. Failure to do so could result in serious consequences for your firm, including fines, damages, and even disbarment.

In the United States, the Federal Trade Commission (FTC) has specific guidelines for how lawyers can advertise their services online. Be sure to familiarize yourself with these rules before launching your site, or you could face hefty fines.

Finally, remember that your website is a reflection of your firm as a whole. As such, it should be professional and polished at all times. Any mistakes or errors on your site could reflect poorly on your firm and damage its reputation.

Should You Design Your Own Website?

There are numerous benefits to having a professionally designed website for your law firm. However, sometimes the cost can feel high, and it might sound like a better idea to design your own website.

Make sure you consider the pros and cons of doing this before diving in.

The Pros of Designing Your Own Website

If you have a knack for design and you’re comfortable using web design tools, then designing your own website can be a great option. You’ll have complete control over the look and feel of your site, and you can create a unique brand for your law firm.

Designing your own website can also be a more cost-effective option than hiring a professional web designer.

The Cons of Designing Your Own Website

There are some great reasons to design your own law firm website. However, there are also some definite cons to doing it yourself.

First, the learning curve for designing a website can be steep and time-consuming. Unless you are already familiar with web design principles, you may find yourself struggling to create a site that looks polished and professional.

In addition, if you’re not careful, it’s easy to end up with a cluttered or dated-looking website – which could reflect poorly on your firm. Finally, without professional help, it can be difficult to ensure that your site is optimized for search engines and easy to navigate.

What to Look for in a Web Design Company

As you can see there is a lot that goes into designing a website, and we’ve only scratched the surface. If you don’t have the time or experience to design your website, it’s important to choose the right person to design it for you.

Here are what we believe to be the most important factors:


It is important to choose a web design company that has experience designing websites for law firms. This will ensure that they understand the specific needs and requirements of your website.


Take a look at the company’s portfolio to see if they have designed websites for law firms that are similar to yours in size and scope. This will give you an idea of their capabilities and what kind of work you can expect from them.


Ask the company for references from past clients, including law firms. This will help you to get an idea of their level of customer service and satisfaction.


While price is not necessarily the most important factor, it is important to make sure that you are getting value for your money. Get quotes from multiple web design companies so that you can compare prices and services offered.

Things to Avoid When Hiring a Web Design Company

When hiring a web design company, there are certain things you should avoid doing in order to ensure a successful outcome for your website. Here are four things to keep in mind:

Don’t Go for the Cheapest Option

While it’s important to stay within your budget, going for the absolute cheapest web design company may not be the best idea. In many cases, you get what you pay for, and opting for a cut-rate design company could mean ending up with a subpar website.

Avoid Companies That Outsource Their Work

You want a web design company that will handle all aspects of your website’s design and development in-house. This ensures that your project will be completed according to your specifications and on schedule.

Be Wary of Companies That Make Unrealistic Promises

If a web design company is promising you the world (and then some), it’s likely they’re overpromising and might not be able to deliver on their promises. A good rule of thumb is to only work with companies who are realistic about what they can achieve within your budget and timeframe.

Steer Clear of Companies With Little Experience

While every web design company has to start somewhere, you don’t want your website to be their guinea pig. Make sure you’re working with a reputable firm that has extensive experience designing and developing websites before signing on the dotted line.

Other Considerations

In addition to considering web design elements, functionality, and SEO, it’s crucial for law firms to think about their internal data management systems. The right database software can streamline operations, enhance client confidentiality, and ensure data is easily accessible yet secure. With the myriad of options available, selecting the best database software for your law firm can be a daunting task.

For law firms looking to upgrade their data management systems, exploring top database software options is a step in the right direction. These platforms can help manage case files, client information, and important documents efficiently, ensuring that your firm’s operations run smoothly and securely. To assist in this critical decision, we’ve compiled a list of the best database software tailored for legal practices. Learn more about how these tools can transform your data management by visiting Best Database Software for Law Firms.

Work With a Company Experienced in Designing Law Firm Websites

When it comes to designing law firm websites it’s important to consider all the factors. It’s also important to work with someone who has experience designing websites for law firms.

Are you ready to start your project? Contact us today to discuss your project.