New York Law Firm Website Design
Custom websites for New York law firms, from Manhattan litigation shops to Long Island trial practices. Three of the case studies below are New York builds you can visit today.
Why New York law firms need specialized web design
New York firms operate in a crowded legal market where prospective clients, in-house counsel, and referral sources may compare several firms quickly. Dan Gilroy Design builds custom websites that present a firm’s practices, attorneys, offices, and proof with clarity.
Since 2004, we have worked with law firms across the country, including small litigation practices, large defense firms, and specialized New York boutiques. The site is shaped around the firm’s actual audience and work, with a clear explanation of why its experience is relevant and how to make contact.
What matters on a New York law firm website
A useful New York site needs more than generic prestige language. It should help the right visitor understand the firm and evaluate it on substance:
- A professional, distinctive design that fits the firm’s market position
- Responsive layouts and controls that work across phones, tablets, and desktop screens
- Accessibility-minded design and testing against WCAG 2.2 AA expectations, with findings and third-party limitations documented
- Clear practice, attorney, office, and location structure supported by accurate titles, descriptions, internal links, and structured data
Some firms handle bet-the-company litigation. Others focus on criminal defense, real estate, employment, or a narrow regulatory field. The website should make that focus unmistakable and support it with relevant experience rather than broad marketing claims.
Three New York case studies
Furman Kornfeld & Brennan LLP
Furman Kornfeld & Brennan LLP is a litigation defense firm headquartered in Midtown Manhattan with more than 40 attorneys. We designed a responsive site with a custom attorney directory, organized practice-area content, and a newsroom for firm developments.
Lynn Gartner Dunne Frigenti & Renke, LLP
Located in Melville on Long Island, Lynn Gartner Dunne Frigenti & Renke, LLP is a litigation-focused firm handling complex civil and commercial work. Its website combines bold typography and straightforward navigation with structured attorney bios and a presentation grounded in the firm’s Long Island identity.
Neville Peterson LLP
Neville Peterson LLP is an international trade and customs boutique with offices in New York, Washington, Seattle, and Philadelphia. Its content-rich website unifies the firm’s multi-office identity and organizes specialized practices and thought leadership for a national and international audience.
Why New York firms work with us
Dan Gilroy Design has built more than 300 websites for law firms since 2004. We understand law firm terminology, attorney and practice relationships, and the need to present testimonials, results, and comparative claims carefully. Our work can include WCAG 2.2 AA review and remediation, coordination around firm-supplied privacy language, and a conservative structure for material governed by New York’s attorney advertising rules. The firm and its counsel retain responsibility for legal approval.
Getting found online
Every website project includes on-page and technical SEO: information architecture, titles and descriptions, internal linking, structured data, indexing readiness, and practice or location structure where the content supports it. These elements help search engines understand the firm, but no designer can guarantee rankings. Ongoing link building, off-page SEO, Google Business Profile management, and paid campaigns are available through a trusted specialist under a separate engagement.
The New York work
I recently collaborated with Dan Gilroy Design for our law firm's website revamp, and the experience was outstanding. Dan's team not only provided excellent customer service but also showed an impressive responsiveness and insight to address our unique needs. The tailored approach they took to understand and highlight our niche practice in customs and international trade law was remarkable. The quality of the finished design is not just visually appealing, but it also perfectly encapsulates the professional ethos and expertise of our firm. Choosing Dan Gilroy Design was undoubtedly the right choice for the redesign of Neville Peterson LLP's website.
Richard O'Neill, Neville Peterson (Google Review, January 2024)
Frequently asked questions
Do you work with firms outside Manhattan?
Yes. Our New York clients run from Midtown Manhattan to Melville on Long Island to Albany and Kingston upstate. The playbook adjusts with the market: borough and neighborhood search terms for the city, county-level visibility upstate, and referral-validation design everywhere.
Do New York attorney advertising rules affect website design?
They do, and we design with them in mind. New York’s Rule 7.1 governs attorney advertising, including websites: testimonials, results, and comparative claims all carry requirements. We structure those elements conservatively and flag anything that needs review, and your ethics counsel signs off before launch.
How does a small firm stand out in the New York market online?
By being specific. A focused firm can name its exact work, publish substantive attorney biographies, show relevant matters or experience, and keep the site meticulously current. That gives prospective clients and referral sources a clearer basis for comparison without requiring the firm to imitate a larger competitor or promise a particular search or conversion result.
What does a New York law firm website cost?
The same as anywhere else we work: a custom quote based on scope, content readiness, and any brand work, with no packages and no New York premium. Our pricing page explains what drives the number and what every project includes.
Start with a quote.
Share the essentials about your firm, where the project stands, and what the website needs to accomplish. The studio will respond with a clear recommendation on scope, schedule, and likely cost.