About the firm
Rutter & Roy LLP has practiced energy, infrastructure, and environmental law in New Jersey since 1909, serving Fortune 500 companies and regional utilities across all 21 counties. Their digital presence didn’t reflect it. The goal: build a site that earns immediate credibility while communicating what makes them genuinely different from the big firms they compete with.
The design pushes past the conservative aesthetic common in legal web design, with sophisticated animations, rich typography, high-contrast heroes, and a confident navy-and-amber color system. Under the hood, a fully custom WordPress theme with ACF Pro gives the firm complete content control, while a taxonomy-driven practice area architecture, attorney carousel, and WPForms Pro contact system handle the core functionality.
The result positions Rutter & Roy exactly where they belong: the most experienced energy and environmental law firm in New Jersey, and one worth calling.
What we delivered
- Brand Direction
- UX Strategy
- Website Design
- WordPress Development
- ACF Pro Integration
- Information Architecture
- Copywriting
- Contact Form Integration
Before and after
Before
A broad, crowded firm catalogue
The archived site tried to surface the firm, every attorney, three industries, a long service list, news, and contact paths at once. Repeated top-level headings and an expansive menu made the homepage feel more like a directory than a clear statement of why the firm leads in its niche.
After
A focused authority platform
The redesign opens with one confident proposition, then organizes the practice around Energy, Environment, and Infrastructure. A clearer practice taxonomy, restrained attorney carousel, responsive navigation, and direct consultation path make deep experience easier to understand and the next step easier to take.
Archive reviewed: December 13, 2025.
The design
